Account-Based Marketing: The Latest B2B Trend, with Andy Crestodina

WHY THIS TOPIC:

After several false starts, duds, and flat results with account-based marketing (ABM), Andy and his team at Orbit Media Solutions cracked the code and he’s ready to share how they did it. ABM is one of the newest approaches is B2B marketing and sales, and gets both teams to work in greater tandem than ever before. After this session, you’ll forget quantity of leads and focus instead on quality…of the content, the visitor, and that one desired outcome: hearing ‘yes’ on the final phone call.

WHAT YOU’LL LEARN:

– What content makes key accounts want to click?
– Which format for content brings you closest to your prospect?
– What does 1×1 automated outreach actually look like?
– How to follow up with an irresistible offer?

THIS MIGHT BE FOR YOU IF YOU ARE:

– A marketing or sales leader or individual contributor
– Trying to motivate your marketing and sales teams to be more aligned
– Looking for ways to be more efficient with your limited size demand team