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WHY THIS TOPIC: Alignment around a company’s go-to-market strategy is key for sales and marketing success, but it doesn’t have to stop there. Every customer-facing employee should understand and be able
Alignment around a company’s go-to-market strategy is key for sales and marketing success, but it doesn’t have to stop there. Every customer-facing employee should understand and be able to engage with customers around your mission statement, unique points of difference, value propositions, target markets, product or solution sweet spots and more.
The Battlecard is one of the most effective tools for internally communicating your go-to-market positioning. It unlocks this knowledge from the business plan, combines it with helpful customer focused sales strategies, and makes it all available in an easy to consume one-page two-sided document.
Kevin is passionate about and accomplished in Cloud technology, innovation, entrepreneurship, CRM, team building, and partner enablement. Kevin has been involved in numerous technology start-ups and growth stage technology consulting firms. His consulting career has been focused on helping companies to achieve their goals by providing them with strategic direction, effective execution, leading-edge technology tools, and building trust based on results.
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