WHY THIS TOPIC:
Many salespeople and sales leaders emphasize new business from new customers. But the role that existing customers can play in the pursuit of new revenue often gets overlooked.
Event Info
WHY THIS TOPIC:
Many salespeople and sales leaders emphasize new business from new customers. But the role that existing customers can play in the pursuit of new revenue often gets overlooked. And it’s more than just asking them for additional business.
WHAT YOU’LL LEARN
Shared experiences from a seasoned sales executive on building relationships to generate new revenue
How existing customers play a foundational role in growing sales
Strategies and tactics to build trust, “land and expand” accounts, get referrals and testimonials, and use “asks” effectively
YOU MIGHT ENJOY THIS IF YOU ARE:
in business development, sales, account management, or similar functions
a sales leader responsible to setting strategy and meeting goals
a founder or key executive overseeing the sales function or involved in managing key accounts
Vera Kimmi is VP of Sales at Forte Group, a full-spectrum software delivery partner for mid-market and large enterprises looking to accelerate or evolve their IT engineering, or build custom software.