Sell More, Meet Less: How to Implement Agile Sprints on Your Sales and Marketing Teams, with Dan Ptak

WHY THIS TOPIC:

The Agile methodology has radically changed the way companies build software. You’ll be hard-pressed to find a more structured, cohesive, and productive tech team than one that has effectively implemented agile on their projects.

This approach is spreading beyond tech and into all aspects of business, including sales and marketing. It has some incredible advantages, including increased productivity, improved communication, collaboration, and clarity across teams, reduced meeting time, and improved team performance.

WHAT YOU’LL LEARN:

• Agile’s essential concepts and benefits, including sprints
• How to apply this technique for your sales and marketing teams
• The important rituals you’ll want to implement
• How you have have better visibility of your team’s activities

THIS MIGHT BE FOR YOU IF YOU ARE:

• A marketing or sales leader
• Less than crystal clear on what your sales and marketing teams produced over the last quarter
• Looking for ways to be more efficient with your limited size demand team

Dan Ptak is founder of JumpSeat, an executive sales and marketing advisory group that helps high-growth firms eliminate the pain and frustrations associated with achieving repeatable growth. He brings an incredibly unique perspective to the thorniest growth challenges, having spent his entire career scaling firms, teams and brands.