Raising Prices: Why You Shouldn't Be Afraid, with Chris Arndt

WHY THIS TOPIC:

Raising your prices is a difficult decision to make, but is often necessary. Many companies may even avoid it because they are afraid of losing customers. The reality is, you don’t want customers that are only willing to pay bottom-barrel prices, and you should always be taking into account your supply and demand. It’s possible to shift the value and price of your product without changing the actual costs to make it, increasing profitability.

WHAT YOU’LL LEARN:

• Why you should not be afraid to adjust your pricing.
• 4 steps to take to tell your customers about price changes without apologizing.
• How to leverage price increases to also increase sales.

YOU MIGHT ENJOY THIS IF YOU ARE:

• A Founder or CEO interested in raising prices
• A sales leader who is interested in learning more about pricing and its impact on sales

Chris Arndt is Director of ORBA’s Cloud CFO Services, an outcome of his company, Red Granite, being acquired by ORBA. He has deep experience with accounting and financial matters that growing companies face, and has worked with many Junto member companies over the years.