Selling to Enterprise & Large Accounts, with Christy Wiggers

WHY THIS TOPIC:

Selling to large accounts requires more time, patience, people, adaptability, and resilience than smaller accounts. Every prospect is different, and things can change in an instant. For salespeople, it’s not necessarily about following a playbook, but rather getting a little bit better every day at selling to enterprise customers.

WHAT YOU’LL LEARN

– Shared experiences from a seasoned sales leader on selling to large and enterprise accounts
– Key strategies and tactics that have worked and not worked
– How to adapt your mindset and approach when selling to larger accounts

THIS MIGHT BE FOR YOU IF YOU ARE:

– Trying to get better at selling to larger accounts
– Looking for fresh ideas on how to be a more effective salesperson
– In a new role that is focused on enterprise deals
– Interested in learning from someone’s shared experiences

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Christy Wiggers is an Enterprise Sales Executive at Qualtrics, with 13 years sales experience, eight in enterprise-level SaaS, and selling into $3.5B+ companies. She was a primary growth contributor for a VC-backed start-up, which evolved into an Inc. 5000 company and completed its second acquisition.

Christy has consistently surpassed her quotas year-after-year to be a top revenue producer, acquiring new clients and growing accounts to $4M in annual recurring revenue. She sells into a range of industries with demonstrated expertise in CPG and financial services.

She has been a sales and customer success Mentor at The Junto Institute for several years, demonstrating a unique ability to bring empathy-based practices for acquiring and retaining customers.