thu21jan12:00 pm1:00 pmOn ZoomThe Revenue Tower: A Powerful B2B Marketing FrameworkMarketing and Sales Roundtable, with George Couris12:00 pm - 1:00 pm(GMT-06:00) View in my time WHO THIS IS FOR:Leaders,Managers,Marketing,Sales
WHY THIS TOPIC: The B2B funnel has served most companies well but it was created in the 1960s. Today, no prospect is going to allow you to put them through your
WHY THIS TOPIC:
The B2B funnel has served most companies well but it was created in the 1960s. Today, no prospect is going to allow you to put them through your funnel. If anything, the buyers funnel the sellers.
The Revenue Tower is a new framework that helps you use a more integrated and modern approach, clarify your marketing priorities, and create a stronger and more consistent strategy.
WHAT YOU’LL LEARN
- a new perspective on how to organize the complex tactics available to B2B marketers
- ideas to expand and stretch your marketing content and reach
- how to apply the Revenue Tower framework to build a more effective marketing program
YOU MIGHT ENJOY THIS IF YOU ARE:
- a B2B marketing, sales, or revenue leader
- working on better aligning your marketing, sales, and customer success teams
George Couris is President of Pepper Group, a full service marketing agency that partners with clients as an extension of their marketing department providing marketing strategy, marketing planning and marketing execution services. The company brings 26 years of experience in delivering creative, effective marketing solutions to clients in a variety of industries. Pepper Group was recently listed as an Inc. 5000 company and has been honored as one of Chicago’s 101 Best and Brightest Companies to Work For for 8 years in a row.