Putting People First: Relationship Management in the Digital Age

It’s easy to reduce the act of relationship management to its most transactional level, stripping away the human side of business. In this era of video conferencing and email, it’s easy to forget that the client on the other end of that screen is a human being first and foremost. Shifting your focus from account management to relationship management not only feels good for you, but it’s good for your bottom line too.

The golden rule wasn’t just a primary school lesson — it’s a fundamental principle of relationship management, and there’s a business case for taking it seriously. In this roundtable, we’ll not only talk about the business value of treating people as you’d like to be treated, but the personal satisfaction it brings to your work and life.

• looking for more fulfillment in your relationships with clients and customers
• needing to take a step back and recharge your relationship management approach

Todd Garcia is a self-proclaimed “client success nerd” who loves building relationships across markets, regions, and cultures. With personal core values of innovation, growth, connection, dedication, and mental health, Todd has spent virtually his entire career at cleverbridge, a global e-commerce services and technology firm. He has grown from being a Customer Support Representative, to Client Development Manager, to Senior Account Executive, to Director of Account Management today.