Close More Deals in 2023 with an Integrated RevGen Strategy, with Dan Ptak

WHY THIS TOPIC:

More and more B2B companies are building RevGen functions, creating greater integration among their marketing, sales, customer/client success, and account management teams. It doesn’t just help increase account value, it actually helps close more deals. At this session, you’ll learn why and how.

WHAT YOU’LL LEARN:

– The top 10 elements of an integrated RevGen strategy
– How to move in this direction whether you have a RevGen team of only 2 or as many as 10
– What to prioritize, where to add fuel, who should do what, and how to win more deals

THIS MIGHT BE FOR YOU IF YOU ARE:

– Setting lofty revenue targets for 2023
– In marketing, sales, customer/client success, or account management
– Adopting account-based marketing (ABM) in your sales efforts

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Dan Ptak is founder of JumpSeat, an executive sales and marketing advisory group that helps high-growth firms eliminate the pain and frustrations associated with achieving repeatable growth. He brings an incredibly unique perspective to the thorniest growth challenges, having spent his entire career scaling firms, teams and brands.