WHY THIS TOPIC:

The pressure to create great customer experiences and employee experiences has intensified within every industry and company today. So how do successful organizations adopt a mindset that instills a greater focus on customer experience to create a competitive advantage? How do they also work to ensure their organizational values are embodied within their employee experiences where they matter most?

WHAT YOU’LL LEARN:

• the importance of intentionally designing for both customer and employee experiences
• key behaviors associated with companies achieving success
• example strategies, methods and tools to help map and model your customer and employee experience

YOU MIGHT ENJOY THIS IF YOU ARE:

• a founder or executive leader looking to align strategies, values and investments with customer or employee experience
• business or product leader managing a product or service experience
• manager or HR leader responsible for cultivating the employee experience

Jason Ulaszek is a Junto mentor and founder of Inzovu, a design agency that explores new ways to tackle and solve social problems through design. He’s passionate about creating comprehensive, unmatched product experiences and applying design thinking methods that lead for-profit companies to innovate and non-profits to tackle social challenges. He has a deep background in experience design and innovation for digital agencies, non-profits, and large corporations.