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Craft a Story-Based Sales Pitch that Feels Awesome, Sounds Great and Actually Works
Event Info
WHY THIS TOPIC:
Did you know that when we hear a story, the neurons in our brain fire at a rate almost 40% greater than if we simply hear facts, figures, and data points? Long before technologies like PowerPoint or Zoom, humans created engaging, hard-hitting messages that moved their audience to action. They did this through stories.
This session will teach you how to use a simple, but powerful formula we call ‘The Overlap.’ Designed to harness the power of story, The Overlap works in any industry, with any kind of sale, including an internal idea or process.
WHAT YOU’LL LEARN
- The baseline concept and fundamental need for well-codified core beliefs
- The Overlap structure and how to use it
- What a parallel narrative is and how to effectively use one
- The science of story: dopamine & oxytocin vs. cortisol & adrenaline
- How to turn a story into a full blown sales or marketing campaign
THIS MIGHT BE FOR YOU IF YOU ARE
- Tasked with regularly presenting for new business / capital raise / pitch / etc.
- A founder / leader responsible for the culture of your organization
- A sales person interested in developing skills that will catapult your performance
- Someone struggling to find the right words and ideas to express what your firm is all about
Brian Burkhart is the founder and Chief Word Guy at SquarePlanet Presentations, a creative consulting agency that exists to ‘Elevate People.’ Brian and his team regularly do this by making waves; these aren’t of the aquatic variety and their work isn’t for the faint of heart. Brian’s firm made the Inc. 5000 list in 2018, he’s a member of the Forbes Business Council, is a former adjunct lecturer at Northwestern University and has been a Junto instructor since day one.