Growing Pains: Making the Tough Decisions, with Cass Baker

WHY THIS TOPIC:

As companies grow and become successful, there are key moments virtually each one faces. The most surprising moments often involve decisions about staff, processes, and customers: what were ideal means in the early growth years, oftentimes become challenges and even barriers to achieving the next level. What inevitably follows these realizations are very hard decisions, discussions, and changes that help you move beyond the growing pains.

WHAT YOU’LL LEARN:

• Growing pain patterns and how to identify them
• Shared experiences, some successful and some not so much, in dealing with these growing pains

YOU MIGHT ENJOY THIS IF YOU ARE:

• Feeling the pain points and challenges that come with growth
• Growing in size and needing to specialize
• Sensing that you may be outgrowing some customers and/or team members

Cass Baker is a longtime Junto mentor, digital marketer, and business leader with a passion for success through combining business, finance and innovation. He has a record of delivering growth today, while planning innovative strategies for the challenges ahead. Cass’ expertise spans across digital media, advertising technologies, marketing technologies and the application of data used to drive them.