Signals vs. Noise: Best Practices for Sales and Marketing Heading into 2022, with Dan Ptak

WHY THIS TOPIC:
The Bad: Email volume has doubled over the last year and response rates are down 40%.

The Good: Deal volume is up.

For sales reps and marketers not keeping up with fast-moving changes in the buyers’ landscape, this can feel like one of the most challenging environments in recent memories. The good news is that many sales and marketing teams are thriving despite these shifts.

WHAT YOU’LL LEARN:
– A breakdown of what’s working for revenue teams and the things that should be avoided at all costs
– Tactical level discussions on email subject lines, the number of touches in a sequence, best calls to action, and more!

THIS MIGHT BE FOR YOU IF YOU ARE:
– Company leaders focused on driving revenue
– Revenue, Marketing, or Sales leaders
– Any sales or marketer who wants to up their game

Dan Ptak is founder of JumpSeat, an executive sales and marketing advisory group that helps high-growth firms eliminate the pain and frustrations associated with achieving repeatable growth. He brings an incredibly unique perspective to the thorniest growth challenges, having spent his entire career scaling firms, teams and brands.