Start Here: The (non-obvious) Prioritized Framework for Digital Marketing, with Andy Crestodina

WHY THIS TOPIC:

There are so many possible actions we can take as digital marketers, so many options, so much advice. Where do we begin?

After working with 1000+ businesses, websites, strategies and analytics accounts, Andy has a few suggestions. This session is a breakdown of what to do first. The thesis is simple: start from the end.

Join us for a data-driven, show-me-exactly-where-to-focus session that may cause you to put other, lower-value marketing efforts on hold. Because you have more important work to do first.

WHAT YOU’LL LEARN:

– how to polish the most important page on your website for conversions
– the need to reconsider the most important words on your top pages
– how to update the key pages that actually trigger demand

THIS MIGHT BE FOR YOU IF YOU ARE:

– working as a digital marketer
– leading the marketing team
– supporting the marketing and/or sales team