november, 2021

tue02nov12:00 pm1:00 pmOn ZoomStart Here: The (non-obvious) Prioritized Framework for Digital Marketing, with Andy CrestodinaA Marketing Roundtable, with Andy Crestodina12:00 pm - 1:00 pm(GMT-05:00) View in my time WHO THIS IS FOR:Leaders,Managers,Marketing

Junto Members only

Event has already taken place!

Event Info

WHY THIS TOPIC:

There are so many possible actions we can take as digital marketers, so many options, so much advice. Where do we begin?

After working with 1000+ businesses, websites, strategies and analytics accounts, Andy has a few suggestions. This session is a breakdown of what to do first. The thesis is simple: start from the end.

Join us for a data-driven, show-me-exactly-where-to-focus session that may cause you to put other, lower-value marketing efforts on hold. Because you have more important work to do first.

WHAT YOU’LL LEARN:

– how to polish the most important page on your website for conversions
– the need to reconsider the most important words on your top pages
– how to update the key pages that actually trigger demand

THIS MIGHT BE FOR YOU IF YOU ARE:

– working as a digital marketer
– leading the marketing team
– supporting the marketing and/or sales team

 

Andy is co-founder and Strategic Director of Orbit Media, an award-winning digital agency in Chicago. Over the past 18 years, Andy has provided digital strategy to more than a thousand businesses and is a published book author, top-rated conference speaker, and in-demand writer for some of marketing’s biggest blogs.
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