How to Express and Establish Yourself as a Thought Leader, with Mana Ionescu

WHY THIS TOPIC:

Have you ever wondered how people come to be known as thought leaders? And whether or not thought leaders are also marketers? The term is often oversimplified and misunderstood, which is why, in this session we’re going to nail down precisely what thought leadership is and its intersection with marketing.

WHAT YOU’LL LEARN:

– Strategies for success in thought leadership marketing
– Current examples of great thought leadership
– How to become a thought leader in your niche and use it for marketing your business or clients

THIS MAY BE FOR YOU IF YOU ARE:

– A marketing leader or professional
– A founder or leader involved in marketing and interested in thought leadership

Mana Ionescu is a digital marketing consultant, President of Chicago digital marketing agency, Lightspan Digital, and the host of the #ManaMinutes video series, answering marketing questions in under 2 minutes. Mana teaches at the Kellogg Professional Certificate in Digital Marketing and is a sought-after keynote. In her free time, Mana likes to explore the peaks and valleys of our beautiful earth: mountain hiking and SCUBA diving.